Embrace the Power of the Media
One of the nation’s leading public relations firms, DJC Communications specializes in media relations, crisis communications and publicity. The firm, a recipient of the Public Relations Society of America’s “Silver Anvil Award of Excellence” with MetLife, has been involved with major political campaigns and publicity for corporations, large non-profit organizations, labor unions and other entities.
DJC, founded in 1991 by former broadcast journalist Debra Caruso, specializes in media placement – Newspapers, Broadcast, Social Media and the Web – on a national and international basis. We have successfully developed media campaigns using Social Media, including Twitter, Facebook, and Instagram that have gathered thousands of people to rally around an issue, organization or event. For our latest media “hits,” see our Facebook page. We can greatly increase the number of media impressions you receive.
Comprised of journalists, DJC Communications has the expertise to shape and present a message as it is most likely to be accepted by reporters, editors and producers.
Stories generated by this firm have appeared in The New York Times, Wall Street Journal, Washington Post, Manchester Guardian, CNN, MSNBC, AARP.com, CBS News, ABC News, NBC News and Web sites throughout the world.
DJC Communications has contacts at major news outlets throughout the U.S. in print, broadcast and on the Web. We have successfully developed media campaigns using Social Media, including Facebook, Twitter and LinkedIn that have gathered thousands of people to rally around an issue, organization or event. Our database of sources is more than 14,000 strong containing media professionals in hard news, lifestyle, business/personal finance, health and politics. Schedule a consultation with us and we’ll discuss the importance of public relations for your organization and how we can achieve your pr goals.
DJC Communications is WBE-certified by New York City, New York State and Long Island’s Nassau County.
What We Do
DJC Communications has contacts at major news outlets throughout the U.S. in print, broadcast and on the Web. Our database of sources is more than 12,000 strong containing media professionals in hard news, lifestyle, business/personal finance, health and politics. We have also successfully developed media campaigns using social media, including Facebook, Twitter, Instagram and LinkedIn that have gathered thousands of people to rally around an issue, organization or event.
This firm has many years of experience assisting clients with crisis management. We have demonstrated the ability to “spin” a story so a client is shown in the most positive light and, when necessary, to keep a client’s name out of the limelight. Developing a specific message and communicating it without tangents, we have found, is the first step toward successful crisis communication.
Special Events Publicity
As it did with the presidential debates at Washington University in St. Louis and Saint Anselm College, DJC Communications is adept at planning a media strategy for a major occurrence and building anticipation and excitement. We lay the groundwork by circulating material to the right reporters well in advance and develop content to promote anything from a great debate to a gala fundraiser.
DJC Communications provides media training for corporate and non-profit executives and government officials who may find themselves before a camera, in front of a microphone or simply involved with a conversation with a reporter. In today’s quick “sound bite” world, it is imperative for those dealing with the media to know how to address an issue concisely without the risk of being edited and misunderstood. Also part of this service is on-camera training in body language, eye contact and speaking style, helpful for in-person presentations and video conferencing as well.
Debra Caruso Marrone Quoted in the Media
“Jen Psaki has been good, but not necessarily, one of the great press secretaries. She is smart, informed on the issues and well-spoken. She doesn’t equivocate like past press secretaries who hemmed and hawed with tough questions.
“But she does lack the humor and quick wit of the best of her predecessors like Mike McCurry (Clinton), Josh Earnest (Obama) Robert Gibbs (Obama)and Joe Lockhart (Clinton),” Marrone commented.
“Psaki hasn’t been tested with scandals and impeachments as some of her forerunners have, but she does show signs of being able to remain cool under pressure. She also hasn’t been in the role as long. Most press secretaries remain at their post for at least two years.
“One of the most important aspects of the job can only be graded by working reporters who deal with the press secretary’s office on a daily basis. Only they know how responsive and quick the office is with questions asked outside the televised daily briefing. That indicator is as important, or perhaps more so, than the public display.”
Debra Caruso Marrone
Forbes on the departure of Jen Psaki as White House Press Secretary
“Watergate was the biggest PR failure of at least the past 100 years. When Richard Nixon, president of the United States, was caught trying to fix an election by stealing information, operating slush funds and then manipulating the U.S. Attorney General and the Department of Justice, he wreaked havoc on the U.S. and damaged its reputation at home and abroad. His resignation was the first by a chief executive in U.S. history. Before then, even bad presidents (James Buchanan, Andrew Johnson, Herbert Hoover) did not besmirch the office of the presidency nearly as badly as Nixon did.“
Debra Caruso Marrone
Medium Magazine on the 8 Top PR Disasters Ever