Embrace the Power of the Media
One of the nation’s leading public relations firms, DJC Communications specializes in media relations, crisis communications and publicity. The firm, a recipient of the Public Relations Society of America’s “Silver Anvil Award of Excellence” with MetLife, has been involved with major political campaigns and publicity for corporations, large non-profit organizations, labor unions and other entities.
DJC, founded in 1991 by former broadcast journalist Debra Caruso, specializes in media placement – Newspapers, Broadcast, Social Media and the Web – on a national and international basis. We have successfully developed media campaigns using Social Media, including Twitter, Facebook, and Instagram that have gathered thousands of people to rally around an issue, organization or event. For our latest media “hits,” see our Facebook page. We can greatly increase the number of media impressions you receive.
Comprised of journalists, DJC Communications has the expertise to shape and present a message as it is most likely to be accepted by reporters, editors and producers.Stories generated by this firm have appeared in The New York Times, Wall Street Journal, Washington Post, Manchester Guardian, CNN, MSNBC, AARP.com, CBS News, ABC News, NBC News and Web sites throughout the world.
DJC Communications has contacts at major news outlets throughout the U.S. in print, broadcast and on the Web. We have successfully developed media campaigns using Social Media, including Facebook, Twitter and LinkedIn that have gathered thousands of people to rally around an issue, organization or event. Our database of sources is more than 14,000 strong containing media professionals in hard news, lifestyle, business/personal finance, health and politics. Schedule a consultation with us and we’ll discuss the importance of public relations for your organization and how we can achieve your pr goals. We’ll develop a communications plan to meet your needs.
DJC Communications is WBE-certified by New York City, New York State and Long Island’s Nassau County.
For a free consultation, email debra@djccommunications.com.
What We Do
Media Relations
DJC Communications has contacts at major news outlets throughout the U.S. in print, broadcast and on the Web. Our database of sources is more than 12,000 strong containing media professionals in hard news, lifestyle, business/personal finance, health and politics. We have also successfully developed media campaigns using social media, including Facebook, Twitter, Instagram and LinkedIn that have gathered thousands of people to rally around an issue, organization or event.
Crisis Communications
This firm has many years of experience assisting clients with crisis management. We have demonstrated the ability to “spin” a story so a client is shown in the most positive light and, when necessary, to keep a client’s name out of the limelight. Developing a specific message and communicating it without tangents, we have found, is the first step toward successful crisis communication.
Special Events Publicity
As it did with the presidential debates at Washington University in St. Louis and Saint Anselm College, DJC Communications is adept at planning a media strategy for a major occurrence and building anticipation and excitement. We lay the groundwork by circulating material to the right reporters well in advance and develop content to promote anything from a great debate to a gala fundraiser.
Media Training
DJC Communications provides media training for corporate and non-profit executives and government officials who may find themselves before a camera, in front of a microphone or simply involved with a conversation with a reporter. In today’s quick “sound bite” world, it is imperative for those dealing with the media to know how to address an issue concisely without the risk of being edited and misunderstood. Also part of this service is on-camera training in body language, eye contact and speaking style, helpful for in-person presentations and video conferencing as well.
Debra Caruso Marrone Quoted in the Media
A statement about Kate’s condition could be more helpful than visuals, says Debra Caruso Marrone, CEO of DJC Communications.
“What’s important is saying the cause of her problem. This is communications 101: Be open and honest with whatever is happening, and determine or disclose what’s being done to take care of the problem. And then people will stop asking questions,” she says.
Marrone contrasts the rollout of Kate’s health condition with the disclosure of Prince Charles’ cancer diagnosis, which was “open and honest.”
Don’t Make Yourself The Story
“As Licht said in his response to the Atlantic article, a leader should never make himself the story. Unfortunately, that’s what he did,” Debra Caruso Marrone, president of DJC Communications, said via email.
“Having read the entire Atlantic article (as long as it was), Licht poured his heart out to reporter Tim Alberta and allowed Alberta too much access to his private thoughts and even his close relationships with people like his personal trainer,” Marrone observed.
Debra Caruso Marrone
Forbes on the tenure of Chris Licht as head of CNN
Kellogg CEO recommends those with food insecurity eat cereal for dinner
“He could have hurt his brand big time by being so callous and unsympathetic to Americans who are struggling,” Debra Caruso Marrone, CEO of DJC Communications, said via email.
Americans used to get a summer break from politics. Not anymore.
“Back in the day, if news broke in August, one could hardly find a politician to interview,” said Debra Caruso Marrone, a former journalist who now runs a Manhattan PR firm and sits on the board of governors of the New York Press Club. “Now they’re available and reachable by cell, even if they’re at a remote location.“